JOB DESCRIPTION
The SEO & Content Specialist will play a crucial role in enhancing DAP's online visibility, driving organic traffic, and creating compelling content that aligns with user intent and business goals. This dual-function role combines expertise in search engine optimization with strategic content development to strengthen DAP's digital presence. Key responsibilities include optimizing content for search engines, developing data-driven content strategies, and contributing to initiatives that elevate DAP's digital performance. The ideal candidate will bring a mix of creativity and analytical skills, working collaboratively across marketing and product teams to deliver impactful results.
Responsibilities
Search Engine Optimization (SEO) Strategy & Execution
Conduct comprehensive keyword research to identify targeted, high-value search terms to align with business goals. Develop and implement on-page and technical SEO strategies to increase website visibility and rankings on search engines. Oversee off-page SEO, including backlink acquisition and domain authority improvements. Perform regular SEO audits to identify issues such as crawl errors, broken links, and page load speed.
Content Optimization & Collaboration
Collaborate with internal marketing teams to support a content strategy that aligns with SEO goals and engages target audiences. Create and optimize content for websites and landing pages using targeted keywords and SEO best practices. Analyze competitors' content strategies to identify opportunities for improvement and differentiation. Partner with the Social Media team to optimize social media content for improved organic reach. Performance Analysis & Reporting Track SEO performance metrics, including organic traffic, keyword rankings, and conversion rates, using tools such as Google Analytics, SEMrush, and Ahrefs. Provide regular reporting on content performance and recommend data-driven adjustments. Analyze user behavior and engagement metrics to refine strategies and improve customer experience.
Desired Skills and Experience
Education: Bachelor's degree in marketing, Communications, English, or a related field.
Experience:
Minimum of 4+ years of experience in SEO and content creation roles. Proven ability to increase organic traffic and improve search rankings.
Technical Proficiency:
Expertise in SEO tools such as SEMrush, Ahrefs, Conductor, Google Analytics, and Search Console. Strong understanding of HTML, CSS, and structured data for technical SEO purposes.
Content Skills:
Excellent writing and editing skills with a focus on creating engaging, keyword-optimized content. Experience in developing and executing content strategies that drive user engagement and conversions.
Soft Skills
Strong analytical and problem-solving skills with attention to detail. Ability to collaborate effectively across teams and present SEO insights to various stakeholders.
Preferred Qualifications
Proficiency in AI-powered content optimization tools. Expertise in optimizing content using CMS platforms such as WordPress or Sitecore. Experience in the Consumer-Packaged Goods (CPG) or Hardware and Home Improvement industries.
Benefits:
Medical, Dental and Vision Insurance Company Provided Life Insurance Paid Time Off (PTO) Company-paid short-term and long-term disability 401(k) plans Employer-funded pension plan Tuition Reimbursement
Pay Range
75,000 to 105,000 per year.
About DAP
DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services. You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world. At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP's history, culture, and benefits at www.dap.com/careers/
DAP - On the job since 1865.Apply for this ad Online!....Read more...
Day-to-day responsibilities will revolve around the tactical execution of marketing strategy. This will include:
Creation and scheduling of social media posts
Listening to social activity and responding across the network businesses
Research tasks (for campaign-based activity, sourcing merchandise and event organisation)
Use of social scheduling tools and Content Management systems to administrate websites, including improving Search Engine Optimisation (SEO)
Budget/supplier management and reporting on the performance of digital marketing channels using analytics tools
There will be the opportunity to initiate and create copy for omnichannel campaigns and to design email campaigns using our Customer Relationship Management system with an integrated mass mailing function
Training:
Level 3 Multi-Channel Marketer Apprenticeship Standard
Level 2 Functional Skills in maths and English (if required)
Training schedule has yet to be agreed. Details will be made available at a later date
Training Outcome:
Upon successful completion of the apprenticeship, the right candidate could progress to be offered a full-time position
The marketing role may be a gateway to further career opportunities
Progressions with higher-level apprenticeships are also available
Employer Description:N/AWorking Hours :Monday - Friday, between 9.00am - 5.00pm.Skills: Communication skills,Attention to detail,Creative,Initiative....Read more...
We are looking for a Digital Marketing Apprentice with a strong emphasis on SEO (Search Engine Optimisation). This opportunity is best suited to someone who already has a genuine interest in SEO and has begun exploring the field, rather than a complete beginner.
Responsibilities:
As a Digital Marketing Apprentice, you will work closely with our Head of Growth and Sales team to support the planning and execution of online campaigns.
Your day-to-day tasks may include:
Assisting in the creation and scheduling of content across social media platforms(Instagram, LinkedIn, Facebook, etc.)
Supporting email marketing campaigns and newsletters
Helping to manage and update website content using CMS tools (e.g., WordPress, Shopify)
Conducting keyword research and assisting with SEO optimization
Assisting with paid advertising campaigns (Google Ads, Meta Ads, etc.)
Tracking and reporting on marketing campaign performance using analytics tools
Supporting the team in brainstorming and executing creative marketing ideas
Engaging with online communities and responding to comments or messages professionall
Staying up to date with digital trends and sharing insights with the team
Desired Qualifications:Essential:
A genuine interest in digital marketing, social media, and online content
Strong written and verbal communication skills
Basic understanding of social media platforms and digital trends
Good attention to detail and organization skills
Eagerness to learn and take initiative
GCSEs (or equivalent) in English and Maths
Desirable:
Basic knowledge of Canva, Adobe Creative Suite, or similar design tools
Familiarity with Google Analytics or social media insights
Any previous experience in marketing, even voluntary or personal projects (e.g., running a blog or social media page)
What You’ll Gain:
A nationally recognized qualification in Digital Marketing
Firsthand experience across multiple areas of marketing
Mentorship and support from experienced marketing professionals
Opportunity to contribute to real projects and see your ideas come to life
Potential for a permanent role upon successful completion of the apprenticeship
Working Arrangements:The position offered is based out of our Gosforth office (The business will be moving location by the end of 2025 to the Quorum Business Park).
The working hours are normally:Monday to Thursday, 09:00 -17:30, with 1hr for breaks.
Friday, 08:30 - 17:00, with 1 hr for breaks.
It is expected that the successful candidate will be able to accommodate changes to their working hours and also be available to work some weekends & occasional evenings as required.
Benefits:
Wisdom (Assistance Programme for Health and Wellbeing)
Rise-Up (e-learning CPD)
20 days holiday plus 8 bank holidays per year
Excellent public transport links (bus and metro)
Free allocated parking
Onsite food outlets
Quorum Park App
Calender Events throughout the year
Friendly and supportive team
Training:An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.Training Outcome:Potential full-time position for the right candidate after completion of the apprenticeship.Employer Description:As one of the UK's Big Three dental software providers, we've been the Digital Heart of successful practices for over three decades. Our powerful platform goes beyond basic charting and appointments - we deliver the advanced capabilities modern practices demand.
From our industry-leading patient portal to seamless NHS integration and intelligent reporting dashboards, we equip your entire team with tools that drive efficiency, enhance patient experience, and accelerate practice growth.Working Hours :Monday to Thursday, 09:00 - 17:30, with 1hr for breaks.
Friday, 08:30 - 17:00, with 1 hr for breaks.Skills: Communication skills,IT skills,Attention to detail,Organisation skills,Customer care skills,Problem solving skills,Presentation skills,Administrative skills,Analytical skills,Logical,Team working,Creative,Initiative,Non judgemental,Patience,SEO....Read more...
