PR Account Manager

This role is the engine at the heart of the Media & Communications team bringing imagination, inspiration and an abundance of energy.   You will first and foremost deliver media excellence, showcasing our clients.

PRIMARY FUNCTION      Deliver high-quality Earned results - taking responsibility to meet/exceed client KPIsBuild strong personal media, influencer & content creator contacts and continually build network across food, drink and travelEffective storytelling and writing skills for Earned coverage Compelling, creative press assets for clients that deliver relevant stories and messaging that resonate with media The distribution of press materials, pitching and selling-in of storiesWork closely with Client Team to ensure all relevant client information and updates are shared, ensuring you have sight of client goals and manage Client Team expectations, regularly communicating workSECONDARY FUNCTIONGive solid media and communications advice to clients directly and to the Client Team.Cite great ideas, reference competitor work, have a thorough understanding of mediaDemonstrate strong media and influencer relationships, push back when angles aren’t strong enough and suggest builds and/or alternativesBuild strong relationships with clients, leading Client communications on proactive and reactive media and influencer opportunities (in person at meetings or over calls/emails)Proactively source opportunities for clients, their stories and their spokespeopleWork closely with the Client Team to shape plans specifically around creative ideas and media – ensuring ideas are robust for media cut throughRegularly review client coverage to spot potential gaps in media support and address accordingly
OTHER RESPONSIBILITIES
 Create media briefing documents for clients and brief spokespeople for interviewsSupport Client Team on crises and issues where appropriate, with Q&A and statement drafting Provide media intel and creative media input for new business proposalsSupport drafting entry submissions for PR/ brand/ marketing industry awards for clientsManagement of internal media lists & databases to ensure kept up to dateDeliver high quality media and influencer attendance at new openings and events Responsible for coverage monitoring, measuring and sharing in a timely and compelling manner that sells the result to clientsFulfil reactive journalist requests promptly to ensure H&C are seen as responsive, reliable go-tos by mediaJoin AA/Client brainstorms to bring media trends to the table and make creative suggestions for media and influencer angles
KEY COMPETENCIES       Attention to detailStrong writing skillsProactiveAbility to use media databasesConfident relationship builderCommercial awarenessCollaborative team playerAn excellent understanding of all Earned channels (digital, print, broadcast & social)Excellent storytelling abilityAbility to develop content that resonates with target audience Well organised & able to manage time effectively to manage simultaneous deadlines and priorities across multiple accounts – while maintaining a positive attitudeSolid understanding of Social Media channels, functions and developmentsConfident client handlerCulturally aware /well informedPassion for food, drink & travel