PPC Advertising & Media Apprentice

Advertising & Media Apprentice

We are looking for Advertising & Media Apprentices to join us here at What’s Possible Group: the only harmonious marketing group for dynamic growth brands. The next generation of advertising and media professionals is incredibly important to our growth, not just as a business, but for our entire industry.  We’re looking for an apprentice that is passionate about starting their career in the world of advertising and media.

What you’ll be doing:

Supporting the planning, execution and optimisation of Paid Search campaigns across platforms such as Google Ads and Microsoft Ads. You’ll be trained in the latest best practices and tools to help drive performance for our clients. Working closely with our wider online media team, you’ll help interpret client briefs and translate them into effective keyword strategies, ad copy and targeting tactics that align with campaign goals. Using platforms like Google Ads and Google Analytics, you’ll monitor live campaigns and contribute to ongoing optimisation, analysing performance and making recommendations to improve delivery and results. Assisting in the creation of regular campaign reports. Learning how to interpret data to tell a story about what’s working and where improvements can be made. Supporting budget tracking and pacing to ensure campaigns deliver in full and within agreed spend limits. This includes checking bid strategies, adjusting budgets and identifying delivery risks. Learning how to use tools like Google Keyword Planner, Similarweb and other research platforms to support audience targeting, competitor activity and planning strategies. Taking ownership of tasks such as campaign setup, tracking implementation (UTM tagging), QA checks and post-campaign reconciliation, ensuring everything is accurate and on time. Staying up to date with the latest search engine features, algorithm updates, ad formats and innovations in the paid search space – feeding in ideas to keep our campaigns cutting-edge. Working with our clients’ data and our internal tracking tools to support deeper insight generation, audience segmentation and testing strategies. Collaborating with key platform reps (Google, Microsoft, etc.) to gain insights, troubleshoot and access beta opportunities that could benefit our clients. Building foundational knowledge of complementary digital channels such as Paid Social and Programmatic to help develop integrated cross-channel strategies.

Who you will be:

Most importantly, you will be eager and passionate about starting your career in advertising & media. It’s an awesome industry, lots of fun can be had but it does require hard work. You will be a people-person. Great at building and maintaining relationships, with a massive willingness to learn from those around you, and when you do learn it, you share it with others! You’ll ideally have achieved level 9-5 (A*-C) in maths & English GCSE. Further education (A-Levels) is beneficial. An interest in maths, data and learning some coding is preferable. You will have a keen eye for detail. We need to get things right for our clients, and there’s very little scope for error.

Training:

Advertising & Media Executive Level 3 Standard

An advertising and media executive will help with the day to day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget and timescales, through to the measurement of how effective the advertisement has been. In their daily work, they will interact with many other people, processes and systems. (For example the client, 3rd party suppliers, the broad team at the agen­cy.) They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all. Usually, they report to an Account or Media Manager.

They usually specialise in one of two parts of the advertising process: the first is the process of producing the advertisement (creative); the second is the process of distributing the advertisement (media). Apprentices must therefore complete the core apprenticeship and one of these options.

Training Sessions Overview

Seminar 1: Preparing for your apprenticeship

Seminar 2: Preparing for your employer

Seminar 3: Introduction to advertising

Seminar 4: The foundation of advertising

Seminar 5: Understanding commercial

Seminar 6: Advertising campaigns

Seminar 7: Advertising and Media standards & legislation

Seminar 8: Principles of Project Management

Seminar 9: Supply Chain Management

Seminar 10: Principles of third party

Seminar 11: The briefing and approval processes

Seminar 12: The media buying process - TV

Seminar 13: The media buying process – Out of home, Radio and Print.

Seminar 14: Negotiation techniques

Seminar 15: Data and media metrics

Seminar 16: Data and media metrics – Practical Excel session

Seminar 17: Media planning

Seminar 18: Distribution of Creative through the appropriate channels

Seminar 19: Evaluating campaign performance

For a full overview of the Advertising & Media Executive standard please click on the following link:

https://www.instituteforapprenticeships.org/apprenticeship-standards/advertising-and-media-executive-v1-0

Training Outcome:

Potential of a full time position is available for the right candidate upon successful completion of the apprenticeship.

Employer Description:
What’s Possible Group is the only harmonious marketing group exclusively for marketers at entrepreneurial brands. Growth is your number one business priority, but targets grow faster than budgets, and resource and time are always limited. You have to outsmart wealthier market leaders while navigating your own fast-moving business (which might acquire tomorrow while disrupting your category today). You need to deliver tangible results and demonstrate them with metrics and language your board understands.

Working Hours :
Monday to Friday, 9.00am to 5.30pm or Monday to Friday, 9.30am to 6:00pm. We work a 9-day fortnight, meaning staff have every other Friday off!

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Problem solving skills,Analytical skills,Logical,Team working,Initiative