Digital Marketing Apprentice

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources. Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development. Use research/survey software to gather audience insight and/or evaluation to support the project. Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines. Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media. Proofread marketing copy ensuring it is accurate, persuasive and is on brand. Use software to design and create marketing assets to meet the technical specification. Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant. Use a website content management system to publish text, images, and video/animated content. Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets. Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management. Identify and use data and technologies to achieve marketing objectives. Monitor and amend campaigns to meet budget requirements including time and monetary costs. Review campaigns regularly to ensure effectiveness, to optimise the results. Measure and evaluate campaign delivery to identify areas for improvement. Use data analysis tools to record, interpret and analyse customer or campaign data.

Training:

You will be based at our Head Office in Blackburn 4 days a week, and complete your day release program at Burnley College.

Training Outcome:

Our current apprentices have progressed onto Creative Digital Design Professional (integrated degree), Level: 6 whilst maintaning full time employment at Vital Energi, and have secured full time positions within the organisation. 

Employer Description:
Vital Energi is undergoing significant growth to meet the increasing demand for energy-saving and low-carbon energy projects. We are an energy solutions provider who design, build, operate and maintain low carbon energy projects. We support hospitals, universities, residential developments, towns and cities, as well as industrial and commercial clients to decarbonise their buildings.

Working Hours :
Monday to Friday 8am to 5pm

Skills:
IT skills,Attention to detail,Organisation skills,Presentation skills,Administrative skills,Analytical skills,Team working,Creative,Initiative