Advertising Account Executive Apprentice

An RBH Account Executive is a balancer. Providing an essential connection – being a client person and an RBH person, because this role sits invaluably between our clients and our internal departments.
The core of the role lies in the interpreting of client needs and objectives and the fine-tuning of projects to meet them. In practice, this involves helping in the management of campaigns and projects from the initial client challenge through to concepts, delivery and results.

Take verbal and written instructions from the client and accurately communicate them to each account team and internal team, updating systems and records as required Prepare and deliver clear informative briefs to creative and project management teams, ensuring all information is accurate and all necessary supporting materials are provided Present and sell-in proposals and creative work effectively, whether through written or verbal presentation and feedback to internal teams Effective daily liaison with all relevant agency departments (creative, design, artwork, production, digital, social, PR and support services) Effectively traffic the progress of projects through the Agency, updating schedules and debriefing account teams accordingly in a timely and concise manner, to ensure all tasks are completed within agreed timeframes.

 

Training:

Advertising & Media Executive Level 3 Standard –

An advertising and media executive will help with the day-to-day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget and timescales, through to the measurement of how effective the advertisement has been. In their daily work, they will interact with many other people, processes and systems. (For example, the client, 3rd party suppliers, the broad team at the agen­cy.) They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all. Usually, they report to an Account or Media Manager. 

They usually specialise in one of two parts of the advertising process: the first is the process of producing the advertisement (creative); the second is the process of distributing the advertisement (media). Apprentices must therefore complete the core apprenticeship and one of these options.

Training Sessions Overview

Seminar 1: Preparing for your apprenticeship

Seminar 2: Preparing for your employer

Seminar 3: Introduction to advertising

Seminar 4: The foundation of advertising

Seminar 5: Understanding commercial

Seminar 6: Advertising campaigns

Seminar 7: Advertising and Media standards & legislation

Seminar 8: Principles of Project Management

Seminar 9: Supply Chain Management

Seminar 10: Principles of third party

Seminar 11: The briefing and approval processes

Seminar 12: The media buying process – TV

Seminar 13: The media buying process – Out of home, Radio and Print.

Seminar 14: Negotiation techniques

Seminar 15: Data and media metrics

Seminar 16: Data and media metrics – Practical Excel session

Seminar 17: Media planning

Seminar 18: Distribution of Creative through the appropriate channels

Seminar 19: Evaluating campaign performance

For a full overview of the Advertising & Media Executive standard please click on the following link:

https://www.instituteforapprenticeships.org/apprenticeship-standards/advertising-and-media-executive-v1-0

Training Outcome:

RBH are committed to developing young talent and growing the team. This apprenticeship is part of that ambition.

Employer Description:
Creative first We call ourselves a creative-first agency, because creativity isn’t a bolt-on to what we do. It is what we do. All our work, not just our big brand campaigns but our insight and planning, our digital, SEO and our PR, is driven by brilliantly unconventional and always effective creative thinking.

Working Hours :
Monday to Friday - 9.00am to 17.30pm

Skills:
Communication skills,IT skills,Attention to detail,Presentation skills,Team working,Initiative