Marketing Executive Apprentice

1. Content Creation and Management

Develop SEO-optimised landing pages in conjunction with our sales team to promote our products and services Create straight product information pages Design pages that define problems and explain how we provide solutions Write content tailored to our marketing personas, ensuring it resonates with their motivations and needs Produce social media posts explaining product benefits to end users

2. Social Media Management

Manage and grow Facebook, LinkedIn, and Mastodon pages, ensuring brand consistency and alignment with marketing objectives across all platforms Drive traffic to landing pages and key blog/KB articles by strategically using social media posts to boost engagement and increase brand awareness Foster engagement by actively participating in conversations, responding to comments, and sharing insights with the sales team to strengthen relationships with the audience Monitor social media conversations for recurring pain points or trends, and communicate findings to the sales team to inform strategy and improve customer engagement

3. Market Monitoring and Intelligence

Follow hosting-related topics on Mastodon and other relevant platforms to gather insights on market trends and customer pain points Report relevant information to the sales team Highlight areas where we can offer solutions Identify unmet market needs and propose new solutions to address these gaps

4. Performance Metrics and Analysis

Track the effectiveness of landing pages and social media campaigns Provide actionable insights into what works and what can be improved. Implement strategies to maximise engagement and conversions

5. Customer Engagement

Understand motivations behind choosing Managed VPS and Enscale services by analysing customer personas Engage with social media users discussing issues we can solve, sharing tailored responses that highlight our expertise Monitor discussions on Facebook, Mastodon, and LinkedIn, providing valuable input where relevant and sharing market trends with sales

6. Onboarding Kit

Work with our sales team to create an informative and engaging onboarding kit for customers Ensure all contact details for all departments are listed

Training:
All training will be delivered online by Wise Origin, offering flexible, expert led instruction with interactive sessions and digital resources This ensures apprentices can develop their skills while balancing work commitments

Training Outcome:

Ongoing career development and progression opportunities upon successful completion of the apprenticeship.

Employer Description:
Wise Origin is a national training provider which was established in 2006. We deliver further education and provide employment opportunities through our Apprenticeship Programmes and other funded provisions. We specialise in IT, Digital & Data Apprenticeships and our aim is to help businesses and individuals make wise decisions for better futures.

Working Hours :
Monday - Friday 9am - 5pm.

Skills:
Communication skills,Attention to detail,Organisation skills,Customer care skills,Presentation skills,Logical,Team working,Creative,Initiative