Digital Marketing apprentice

Highlights of what you’ll be doing!

Use a variety of techniques to promote Toyota’s products and services and maintain customer relations Work with the sales and marketing teams, incorporating the use of digital communication as a strategy to achieve our customer aspirations in line with Centre performance goals Keep up to date with current digital trends and educate others Use a combination of hard and soft skills to increase the Toyota brand awareness, generate interest in products and services, and communicate directly with target audiences Create online content that speaks directly to customers – writing copy that communicates the value of the brand, using several different marketing channels that may include web pages, blogs, emails, newsletters, product descriptions, social media posts, chatbots, event invitations, paid ads Develop an understanding of Search Engine Optimisation to ensure your content reaches the largest and most relevant audience possible Plan, write and implement email campaigns to directly connect with your target customers Plan and implement effective local promotions, dealership displays and advertising campaigns in collaboration with the Centre Principal and marketing team Design website banners and assist with web visuals Communicate with clients, affiliate networks and affiliate partners Conduct keyword research and web statistics reporting Develop and integrate content marketing strategies Learn about the relevant local market, competition, and consumer influences, analyse a variety of marketing data and feedback to colleagues on how to respond

Full training will be provided to fulfil the nature of the role. Parklands and Boom Training will provide ongoing support and guidance to help you complete your apprenticeship studies.

Training:

Level 3 Multi-channel Marketing Standard, which includes:

Study modules covering Skills, Knowledge, and Behaviours in Finance You'll have a personal assessor to guide you through your training You will attend 1:1 sessions with your assessor every 2/3 weeks Occasional group classes with other learners Functional Skills English and Maths if required End Point Assessment (online) You'll study all aspects of Marketing including SEO, Strategy, Data Analytics, AI, PPC, Social Media, Campaigns and much more!

www.boomtrainingltd.co.uk/courses

Training Outcome:
Upon successful completion of the apprenticeship,  the intention is to make the role permanent with a pay rise. We’re planning for the future, and we want you to be a part of that!

Employer Description:
As one of the leading Toyota Centre’s in the UK we are passionate about ensuring our customers are always put first every day, everywhere. At Parklands Toyota Cornwall we have been awarded a Silver Accredited Reward for being the best employer in town. This reward has come from Toyota GB. Our vision at Parklands Toyota is to look after everyone within the business as family and to be at the heart of the community, our customers and staff always come first. We are one of the most trusted dealerships in Cornwall having been established since the 1980’s and have held the Toyota brand for over 28 years.

Working Hours :
Monday - Friday, 9.00am - 5.00pm (half an hour for lunch).

Skills:
Communication skills,IT skills,Organisation skills,Analytical skills,Team working,Creative