PR & Communications Apprentice

PR activities
You will be required to undertake (but not be restricted to) the following activities as part of your role.

Content creation: Writing a variety of copy for client communication and/or media (including articles, news releases, blogs and case studies) Social media: Using social media in a strategic and effective way for individual company executives and brand channels (including drafting posts, managing engagement and tracking analytics) Media liaison: Day to day contact with target media to generate coverage opportunities and positive ongoing relationships with key journalists Deliver PR campaigns: Supporting the team with ideas and in creating new campaigns, working to deliver a strategy for a client organisation Reporting and evaluation: Collating reports, monitoring for coverage and assisting in evaluating the effectiveness or PR campaigns and measuring their impact Research: Conducting research for the team and/or clients and reporting back key details Presentation: Helping to develop and deliver presentations internally and externally Events: Planning, organising and co-ordinating events, meeting the objectives of the brief Financial admin: supporting teams with small finance processes such as raising purchase orders

Working with People

Professional relationships: Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication. Ensuring supervisors and coaches are aware of work-in-progress and are briefed when any problems arise. Working with teams to achieve goals and promote a motivated work environment. Networking: Building a professional network of other PR professionals whilst maintaining a positive company and personal image

Expectations:

Time management: Planning, organising and prioritising your workload to ensure deadlines and objectives for both work activities and apprenticeship training are met. Ensuring email/online diaries are kept up to date. Career development: Taking responsibility for personal learning and professional development. Professional relationships: Developing professional relationships with colleagues, stakeholders and teams. Ensuring supervisors and coaches are aware of work-in-progress and any issues. Networking: Building a professional network of other PR professionals. The apprentice must always follow company and training provider procedures.

Training:
You will develop a wide understanding of Public Relations and the impact it has on businesses As a Public Relations and Communications Apprentice, you will follow a Level 4 Public Relations Assistant apprenticeship standard, with a PRCA Qualification. This will involve “on the job” training, virtual visits from an Apprenticeship Coach, an internal line manager to provide ongoing guidance, online learning, and creating a portfolio of evidence. Apprentices are employed full-time with at least one day per week dedicated to apprenticeship coursework, including study and assignments. Attendance to 50+ expert PRCA industry-training courses. Functional Skills in maths and English if required. The apprentice will be working towards an End-Point Assessment (EPA) which will determine if he/she has the knowledge, skills, and behaviours listed in the PR & Communications Assistant Standard. PRCA is the training provider for this apprenticeship, as well as the largest membership and industry body for the PR & Communications industry.

Training Outcome:

The potential career path of a successful applicant will form part of discussions during the apprenticeship - future employment opportunities within communications may be available on completion.

Typical job titles include:

Campaign assistant Communications assistant Internal communications assistant Junior account executive Junior press officer Junior publicist Public affairs assistant Public relations assistant

Employer Description:
Wildfire is an award-winning tech PR agency that turns ambition into action for tech brands around the world. Whether working from our beautiful riverside office in Kingston-upon-Thames or taking advantage of our hybrid working arrangements our team of creative consultants make client goals a reality through a combination of strategic thinking, bold ideas, exceptional content, and stand-out results. Proudly 100% employee-owned, we promise an exceptional team of highly motivated professionals who deliver outstanding results. Our drive to make an impact not only applies to our work, but also how we do business as a certified B Corp and Great Place to Work®. Our clients do interesting things across a wide range of industries, including everything from Oscar winning motion capture technologies used in the latest Hollywood blockbusters, the latest cybersecurity platforms to carbon removal technology trying to save the planet. Using our Think.Bold approach, we’ve helped big tech brands achieve their business goals – including the likes of Epson, Logitech, Microsoft, Raspberry Pi, Samsung and Panasonic. As well as these ‘big name’ brands, we also work with cool start-ups and niche technology innovators in sectors including marketing tech, IT and AI. Behind all our great work, is a great team. Careers at Wildfire are different. Our creative and supportive work environment, built around flexibility and mental wellbeing is designed to help you thrive. Be bold, Be informed, Be exceptional, Be yourself and Do good are our values. They reflect who we are as an agency and as a team. We don’t subscribe to nonsense stereotypes or internal politics. We’re all about smart thinking and challenging ourselves. Having the confidence to express ideas and opinions, and to push the boundaries of what’s come before. Wildfire is a place to put your ambition into action, fulfil your potential and make a difference. Our culture does not encourage long hours, don’t expect a medal for getting in early and leaving last, you are more likely to get a chat about time management. We work hard, but not long into the night.

Working Hours :
Monday-Friday 9:00-17:15

Skills:
Communication skills,IT skills,Attention to detail,Organisation skills,Problem solving skills,Analytical skills,Team working,Creative,Initiative,Genuine interest in PR,Proactive self-starter,Interest in current affairs,Social media,Motivated and committed,Flexible and willing to learn,Strong interest in the media