Digital Marketing Apprenticeship
1. Contribute to the marketing plan, delivery or evaluation of strategic marketing activity through the creation of written planning and evaluation documents and presentations, e.g., marketing campaign, market and customer intelligence research, communicate and present to stakeholders, agencies and internal teams.
2. Use appropriate primary and/or secondary research methods including survey tools, key word research tools and desktop research to gather marketing insight or evaluation.
3. Use research data to inform marketing decisions, targeting, planning, delivery.
4. Source, create and edit content in collaboration with colleagues for appropriate marketing channels, such as website, email, social media, sales materials, affiliate marketing or event displays, ensuring that brand guidelines are met in order to achieve marketing objectives.
5. Support and manage the cataloguing of offline and digital marketing materials and assets in line with marketing regulations and legislation including sustainability of hard copy and digital campaigns, e.g., storage and organisation of marketing materials, administering creative asset management systems, recycling/circular economy/energy consumption.
6. Publish, monitor and respond to editorial, creative or video content via website, social media/video sharing platforms, offline platforms.
7. Support the administration of marketing activities, e.g., organise a webinar or online/offline event; run an email campaign, run a pay per click (PPC) campaign, support press, advertising and PR activity, and partner marketing activity.
8. Use the organisation’s customer relationship management system (inhouse or externally sourced) to maintain accurate customer data and relationships are managed in the pursuit of marketing goals.
9. Identify and use relevant/emerging trends, solutions and technologies to implement effective marketing activities.
10. Contribute to the monitoring of marketing expenditure and activities to a specified budget and plan in line with company processes.
11. Monitor, optimise, analyse and evaluate marketing campaigns and channels in order to deliver on marketing objectives for the organisation and/or clients, measuring marketing delivery effectiveness.
Training:
Training will be remote based learning Training will be conducted once per week for 12 months
Training Outcome:
Full time employment
Employer Description:
The United Kingdom ICT market was valued at US$ 160.75 billion in 2023 and will grow at a compounded annual growth rate (CAGR) of 9.09% to reach a value of US$ 248.32 billion by 2028. We are looking for bright, enthusiastic candidates with a keen interest in Sales, Marketing and Digital Media. The purpose of this role is to develop customer focussed marketing activities that drive the demand for a products or services through awareness raising and/or perception building, generating results to the bottom line. As part of the Sales, Marketing and Procurement Team a multi-channel marketer will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company. In this role you will interacts with a wide range of internal stakeholders such as members of their own team, other departments such as sales, operations, finance and Engineering. You will also interact with external stakeholders such as clients/customers/prospects, suppliers, and leading manufacturers. As you develop your knowledge, you will have opportunities to obtain formal industry recognised qualifications. You will have further opportunities to put your newfound knowledge into practice on the real-life marketing of IT products and services, working alongside experienced teammates who are always on hand to help you. As an apprentice, approximately 20% of your time will be spent doing a mixture of formal training, coaching, and shadowing colleagues. The remainder of your time you’ll be ‘on-the-job’, working and making a real contribution to our business. You will need to balance demands, so being able to multi-task in a fun but intensive environment where issue prioritisation is a critical skill. A positive can-do attitude and the ability to integrate within the team in addition to using your initiative are essential.
Working Hours :
Monday to Friday 9am - 5:30pm
Skills:
Creative