This is an exciting opportunity for an experienced Marketing Manager to join a global organisation as part of the EMEA management team. The role is based in Stockport on a full time, permanent basis, with a salary of up to £70,000 DOE. You will be responsible for the marketing planning and execution for brand and business in the EMEA region, working closely with product management, sales and customer service and the regional marcom managers to ensure timely execution of the plan.
As Marketing Manager you will be responsible for:
Developing the marketing plan for the brand and business, aligning with the product portfolio strategy and priorities as well as the regional sales strategies, aiming to reach sales targets by acquiring new customers, increasing customer loyalty and generating recurring sales
New product launches, direct mail campaigns, industry specific multi-channel go-to-market campaigns, seasonal promotions and other brand and loyalty programs
Taking overall responsibility for the brand guidelines, ensuring consistent and effective application across all EMEA marketing materials and campaigns
Acting as the go-to expert for brand compliance and guidance across all communication channels (print, email, social media, online, etc.)
Owning the execution of the plan for the UK business, working closely with the local marketing team, and oversee and manage the execution of the plan in the other regions, working closely with the local marcom managers and marketing teams
Fully aligning with the direct mail and digital teams to ensure the right balance between online and offline traffic generation and maximise ecommerce revenue as well as offline quote conversion
Analysing sales, marketing and e-commerce performance on a daily basis, proactively raising and addressing performance issues or opportunities, and measuring the effectiveness of the marketing spend
Being the marketing point of contact to the product management and commercial teams to ensure internal alignment and visibility
Being a member of the UK Senior Leadership Team
As Marketing Manager you must be/have:
Bachelor or Master Degree in Digital, Marketing, Economics or Business Management
5 - 10 years of experience in B2B marketing management in a direct and digital marketing business, preferably in an international context
Team management, direct reports as well as cross functional teams, also in an international context
A passion for marketing and a natural interest to stay up to date on new trends, technologies, capabilities and solutions
Excellent project management skills. Ability to manage multiple projects across critical deadlines and capable of driving projects across cross-functional teams based in different locations. Experience with Jira, Trello, or similar project management platforms is highly desirable
Exceptional analytical skills, with proven experience in translating large volumes of data (web analytics, sales data, customer behaviour) into actionable and understandable insights for agile optimisation
Broad understanding of direct and digital marketing practices, including conversion rate optimisation (CRO), A/B testing, SEO, SEA, e-commerce platform management, and familiarity with web analytics tools (e.g., Google Analytics 4, Adobe Analytics)
Effective communication and presentation skills at all levels, both written and verbal
Excellent customer service, interpersonal, communication and problem-solving skills
Ability to balance working independently with being a collaborative team member in an environment where colleagues are working remotely
Energetic, creative, self-motivated personality with result-driven approach
High level of attention to detail
Confident and professional, able to develop close relationships with internationally-based colleagues
Benefits include (not limited to):
5% stakeholder pension scheme
Life assurance
Critical illness cover
23 days holiday plus bank holidays (increasing with service)
Annual salary review
Childcare vouchers
Employee Support Programme
Free parking
....Read more...
This is an exciting opportunity for an experienced Marketing Manager to join a global organisation as part of the EMEA management team. The role is based in Banbury on a full time, permanent basis, with a salary of up to £70,000 DOE. You will be responsible for the marketing planning and execution for brand and business in the EMEA region, working closely with product management, sales and customer service and the regional marcom managers to ensure timely execution of the plan.
As Marketing Manager you will be responsible for:
Developing the marketing plan for the brand and business, aligning with the product portfolio strategy and priorities as well as the regional sales strategies, aiming to reach sales targets by acquiring new customers, increasing customer loyalty and generating recurring sales
New product launches, direct mail campaigns, industry specific multi-channel go-to-market campaigns, seasonal promotions and other brand and loyalty programs
Taking overall responsibility for the brand guidelines, ensuring consistent and effective application across all EMEA marketing materials and campaigns
Acting as the go-to expert for brand compliance and guidance across all communication channels (print, email, social media, online, etc.)
Owning the execution of the plan for the UK business, working closely with the local marketing team, and oversee and manage the execution of the plan in the other regions, working closely with the local marcom managers and marketing teams
Fully aligning with the direct mail and digital teams to ensure the right balance between online and offline traffic generation and maximise ecommerce revenue as well as offline quote conversion
Analysing sales, marketing and e-commerce performance on a daily basis, proactively raising and addressing performance issues or opportunities, and measuring the effectiveness of the marketing spend
Being the marketing point of contact to the product management and commercial teams to ensure internal alignment and visibility
Being a member of the UK Senior Leadership Team
As Marketing Manager you must be/have:
Bachelor or Master Degree in Digital, Marketing, Economics or Business Management
5 - 10 years of experience in B2B marketing management in a direct and digital marketing business, preferably in an international context
Team management, direct reports as well as cross functional teams, also in an international context
A passion for marketing and a natural interest to stay up to date on new trends, technologies, capabilities and solutions
Excellent project management skills. Ability to manage multiple projects across critical deadlines and capable of driving projects across cross-functional teams based in different locations. Experience with Jira, Trello, or similar project management platforms is highly desirable
Exceptional analytical skills, with proven experience in translating large volumes of data (web analytics, sales data, customer behaviour) into actionable and understandable insights for agile optimisation
Broad understanding of direct and digital marketing practices, including conversion rate optimisation (CRO), A/B testing, SEO, SEA, e-commerce platform management, and familiarity with web analytics tools (e.g., Google Analytics 4, Adobe Analytics)
Effective communication and presentation skills at all levels, both written and verbal
Excellent customer service, interpersonal, communication and problem-solving skills
Ability to balance working independently with being a collaborative team member in an environment where colleagues are working remotely
Energetic, creative, self-motivated personality with result-driven approach
High level of attention to detail
Confident and professional, able to develop close relationships with internationally-based colleagues
Benefits include (not limited to):
5% stakeholder pension scheme
Life assurance
Critical illness cover
23 days holiday plus bank holidays (increasing with service)
Annual salary review
Childcare vouchers
Employee Support Programme
Free parking
....Read more...
