The Company
Our client is a leading digital e-commerce business in the online wagering sector. Due to a contract opportunity, they are looking for a proactive, passionate SEM and Performance professional to join their high performing team.
The role
This is an exciting opportunity for an SEM and Performance Manager to join this leading organisation on a 14 month contract. Reporting to the Head of Search, this role will look at the execution of seasonal, high impact, high volume Search campaigns as well as driving organic app performance for greater visibility and increased downloads.
Key Accountabilities
Lead and optimise Paid Search strategies across Web and App platforms, ensuring budget and conversion targets are met
Build and execute an experimentation an experimentation roadmap testing new products, features and customer centric hypotheses which foster innovation and growth
Create annual SEM channel budgets
Develop and update the business’ ASO strategy and internal workflows which grow organic visibility and increase downloads on both Apple and Google Play app stores
Deliver regular performance reports, prepare ad-hoc performance and initiative materials for presentation to Media Teams or key stakeholders across the business
Travel to Melbourne will be required
To be successful in this role you will have:
Proven experience and strong working knowledge of Google Ads, Bing Ads, Apple Search Ads essential
Strong working knowledge of organic app store strategies, ranking factors and ASO tools
Strong understanding of SEO and how Paid and Organic work best together
Experience working across PowerBI, Google Analytics, SQL, Excel, MMPs (AppsFlyer)
Why Apply?
Great opportunity to work for a reputable brand going through growth
Great role remit and opportunities within the organisation
Diverse organisation with a strong culture
Next Steps
If you want to work for a recognised global brand with strong culture values and the ability to grow your career this will be the opportunity for you. For a confidential discussion, please contact Ai on 0451 193 774. Alternatively, click APPLY.
Parity Consulting recognise the First Nations People as the Traditional Custodians of this land and celebrate their connection and love for the country.
We only partner with clients who embrace diversity and are committed to cultivating the individuality of each and every employee. We encourage people with different beliefs, abilities, backgrounds and life experiences to apply.
....Read more...
Support the setup and optimisation of campaigns across Google Ads & Microsoft Ads, YouTube Ads and paid social platforms
Learn how to write, test and evaluate ad copy across Google and Microsoft PPC campaign
Help build and maintain performance dashboards and reports using Google Sheets and Looker Studio
Assist with day-to-day campaign checks, tracking performance and identifying areas for improvement
Support the Brand and Digital teams in delivering integrated digital marketing campaigns across paid search, YouTube, email and social media channels
Help manage our product data feeds using Feedonomics and Google Merchant Centre and learn how feed quality impacts shopping ad performance
Collaborate with the SEO team to update content and improve on-page optimisation
Assist with content and creative testing, including reviewing ad copy, image and video ad adverts and analyse their performance
Training Outcome:
90% of QA apprentices secure permanent employment after completing: this is 20% higher than the national average
Employer Description:Findel Education is on a mission to be the most trusted partner in education, supplying resources and inspiration to schools, nurseries, and teachers across the UK and beyond.Working Hours :Monday - Friday, 9.00am - 5.00pmSkills: Communication skills,Attention to detail,Number skills....Read more...
Digital Marketing ManagerLondon £50,000-£55,000Hybrid working (London-based office & WFH flexibility)As Digital Marketing Manager you will oversee digital campaigns, optimise websites for UX/UI, manage paid media, and drive customer engagement through CRM strategies.You will balance data-driven decision making with creativity to enhance brand visibility and profitability.The role:
Craft and execute digital marketing strategies aligned with business goals.Enhance user experience and search performance.Oversee multi-channel campaigns, including paid search, social media, and email marketing.Develop strategies to boost customer retention and engagement.Track key metrics, analyse campaign performance, and optimise ROI.Stay ahead of digital trends and identify new growth opportunities.
Experience:
Experience in managing websites, UX/UI, SEO, and content strategies.Proven ability to run successful paid media campaigns across multiple platforms.Strong background in CRM, email marketing, and campaign analytics.Proficiency in digital tools like Facebook Ad Manager, Google Analytics, Looker Studio, WordPress, and more.Passion for digital innovation and a data-driven mindset.Must have experience in retail, hospitality or leisure
....Read more...
With the wider team you will handle, and in some instances manage, the setting up, supporting and delivering of digital campaigns – made up of digital assets and digital media – to achieve results that answer the needs of existing clients and also those of potential new businesses, providing commentary and analysis of activity to help make further recommendations
Duties will include:
Day-to-day management and optimisation of holistic Google Ad accounts, including Paid Search, Display, Video, Shopping and GMB
Day-to-day management and optimisation of paid social media campaigns
Support the wider digital team on larger digital media campaigns inputting into Search, Display and paid social campaigns across several RBH clients
Consider digital user journeys, buying signals and working with the team to make active recommendations
Build rapport with clients and remain fully transparent in communications with any member of staff or client with regards to project delivery and performance
Training:
Advertising and Media Executive Level 3 Apprenticeship Standard
Training Outcome:
RBH are looking to grow their team and be able to nurture young talent. The apprenticeship is part of that ambition
Employer Description:Creative first
We call ourselves a creative-first agency, because creativity isn’t a bolt-on to what we do. It is what we do. All our work, not just our big brand campaigns but our insight and planning, our digital, SEO and our PR, is driven by brilliantly unconventional and always effective creative thinking.Working Hours :Monday - Friday, 9.00am - 5.30pmSkills: Communication skills,Attention to detail,Organisation skills,Analytical skills,Team working,Initiative....Read more...
The Company
Our client is an industry leader in the private credit space, offering a range of listed and unlisted products providing investors with access to private markets. Due to growth are looking to add to their high performing marketing team in the form of a Digital Marketing professional to assist in the growth of the business.
The Role
The Digital Marketing Manager role is be responsible for developing and executing digital marketing strategies, targeting both consumer and B2B segments with a strong focus across retention, acquisition and CRM. This is a full time, permanent opportunity based in Sydney with 4 days a week in the office.
Key Accountabilities
Develop, implement, and manage digital marketing campaigns across key channels, including email, social media, paid media, and website, monitoring campaign performance, website analytics, and CRM data.
Plan and execute data-driven marketing strategies to generate qualified leads, nurture prospects, and improve customer retention.
Build automated workflows (drip campaigns, onboarding, re-engagement, lifecycle emails) and lead nurturing campaigns to enhance customer journeys and improve conversion rates.
Ensure all websites under the brand are continually optimised with SEO, with the ability to communicate findings and solutions to the broader business
Lead for website delivery, testing of the website, optimising the website and creating landing pages for different campaigns
Plan, execute, and optimise paid advertising campaigns (Google Ads, Meta, Instagram, LinkedIn) to drive awareness, customer acquisition, and retention.
Manage advertising budgets, ensuring optimal spend allocation for maximum ROI.
Oversee SEM initiatives by working with an external search agency to manage and optimise paid search campaigns.
To be successful you will have
Proven experience in a digital marketing role, delivering successful digital marketing campaigns and working within financial services
A strong focus and experience across retention, acquisition and CRM (Salesforce)
Proficiency in digital marketing tools like Google Analytics, Google Ads, Meta Ads, LinkedIn
Proficient in KPI setting, performance analysis, and reporting tools (Power BI, GA4, etc.).
Strong attention to detail, organisational skills and ability to handle multiple tasks at once
Why Apply?
Great opportunity to join a reputable and growing business
Play a key role for the business
Strong culture
Your next steps
If you want to work for a recognised global brand with strong culture values and the ability to grow your career this will be the opportunity for you. For a confidential discussion, please contact Ai on 0451 193 774. Alternatively, click APPLY.
Parity Consulting recognise the First Nations People as the Traditional Custodians of this land and celebrate their connection and love for the country.
We only partner with clients who embrace diversity and are committed to cultivating the individuality of each and every employee. We encourage people with different beliefs, abilities, backgrounds and life experiences to apply.
....Read more...
Learn to implement and interpret Google Analytics and Search Console data to track website performance
Develop skills in SEO, including keyword research, link-building, and website optimisation
Assist with website design and development, contributing to full website builds and optimising WordPress sites
Get involved in web development tasks, backing up websites, using CSS code and completing website maintenance
Support PPC (Pay-Per-Click) advertising, including setting up, managing, and optimising campaigns (Google Ads, Paid Social)
Create and schedule engaging content for social media platforms, monitoring performance and increasing engagement
Assist in Digital PR and outreach, building relationships and improving brand visibility
Work on web content updates, ensuring a seamless user experience and troubleshooting issues
Training:We were the first apprenticeship training provider to undergo a full digital transformation and move all our training online. Duration: Up to 17 months (including End Point Assessment).Training Outcome:Completing an apprenticeship is an excellent way to achieve your professional goals and take your career to new heights.
Apprenticeship programmes not only equip you with the skills needed to succeed in your chosen field, but they also help you build organisational and leadership skills, develop a deeper understanding of your industry and navigate its challenges with confidence.
With this competitive edge, we’ve seen apprentices become line managers, heads of departments – and even company directors!Employer Description:At Marketing Labs, they are passionate about all things digital marketing. Their expert team specialises in creating data-driven marketing strategies that drive traffic, improve conversion rates, and enhance customer experiences. From SEO and PPC to social media and web design, they help businesses achieve their goals with transparency, measurable results, and tailored digital marketing solutions.Working Hours :Monday – Friday, 9 AM – 5 PMSkills: Communication skills,Attention to detail,Problem solving skills,Analytical skills,Logical,Initiative....Read more...
As a Performance Marketing Apprentice, you will work closely with the Senior Performance Marketing Manager to develop a strong understanding of digital marketing principles. Your daily responsibilities will include:
Attending and absorbing training sessions proactively to ensure a base level understanding of core responsibilities, and to build a solid foundation in performance marketing.
Building and managing marketing campaigns across platforms such as Google Ads, Bing Ads, Meta, and LinkedIn.
Carrying out Business as Usual (BAU) tasks to maintain best practice standards.
Analysing data and reporting with a right-first-time approach.
Creating process documents to support the development of Green Ginger Digital’s training hub and best practice process.
Conducting keyword research to support new search campaign builds.
Researching competitor activity and industry trends using analytical tools.
Keeping up to date with the latest search engine guidelines, trends, and best practices.
Identifying data anomalies and escalating findings to the team in a timely manner.
Performing audits and implementing necessary changes within marketing accounts.
Executing on-page optimisations to support organic search strategies.
Implementing changes within content management systems such as WordPress and Shopify.
Supporting the team with clear and confident performance communication, both written and verbal.
Understanding client utilisation against commercials in collaboration with the Client Services Director.
Assisting with the creation and amendments of Looker Studio reports to ensure accurate data analysis.
Undertaking ad hoc tasks and providing support as required across the business.
Training:Advanced Level Apprenticeship in Multi-Channel Marketing consisting of:
Level 3 Diploma in Multi-Channel Marketing.
Level 2 Functional Skill in Maths (if applicable).
Level 2 Functional Skill in English (if applicable).
You will be required to attend a half-day session with HBTC where you will work towards any functional skills (where needed) that you have to take. Additional off the job training will also be required as part of the Apprenticeship There will also be an end point assessment. Training Outcome:
After the Apprenticeship, there may be an opportunity for you to advance in the workplace or go on to higher education.
Employer Description:When you choose Green Ginger Digital, you’re investing in a boutique agency with a team of SEO, PPC, Paid Social and strategic specialists. You’ll receive director-level support tailored to your business goals and acquisition strategy.
Fed up with haphazard and inefficient digital campaigns? As part of our valuable partnership, you can say goodbye to off-the-shelf marketing models, speaking to a different person every time, and impenetrable jargon that leaves you clueless. Instead, you can expect constructive conversations, tactical ideas, flawless execution and measurable results.
Whether you want to launch a start-up or take your business to the next level, we’re ready to make it happen.Working Hours :Monday - Friday, 9.00am - 5:00pm.Skills: Communication skills,IT skills,Attention to detail,Organisation skills,Customer care skills,Problem solving skills,Presentation skills,Administrative skills,Analytical skills,Logical,Team working,Creative,Initiative,Non judgemental,Patience....Read more...
