JOB DESCRIPTION
DAP is seeking a dynamic and experienced Public Relations Manager to join our team. The successful candidate will be responsible for developing and executing strategic PR initiatives that enhance DAP's brand reputation and product visibility. This role involves managing media relations, creating compelling content, and analyzing media coverage to optimize our communication strategies.
Responsibilities:
Develop and implement effective PR strategies aligned with DAP's business goals. Create and execute communication plans for product launches and internal communications. Manage media inquiries, schedule interviews, and maintain strong relationships with media personnel. Craft press releases, listicles, how-to articles, and other relevant content for media distribution. Analyze media coverage and monitor industry trends to inform strategic decision-making. Plan and coordinate media events to enhance brand presence. Collaborate with marketing teams to develop integrated marketing communication plans.
Skills and qualifications
Strong writing and editing skills; experience with social media platforms. Bachelor's degree in media and communications, English, Journalism, Marketing, or a related field. 3 to 5 years' experience in public relations, with a track record of successful PR campaigns. Proficient in Microsoft Office and relative project management software. Excellent oral and written communication skills. Superior customer relationship management skills. Strong project management skills with excellent attention to detail. Experience with the construction industry and B2C consumer products, a plus
Leadership Traits
Technical Understanding & Business Acumen: Knows the business and the mission-critical technical and functional skills to perform the job at a high level. Understands various types of business propositions and how the business operates. Learn new methods and technologies easily. Learning Agility: Learns quickly when facing new problems. Is a relentless and versatile learner and is open to change. Enjoys the challenge of unfamiliar tasks and can quickly discern the underlying structure of anything. Strategic Agility: See ahead clearly and can anticipate future consequences and trends. Is future oriented and offers broad knowledge and perspective. Can scenario plan possibilities and outcomes. Leadership: Provides the essential critical thinking to determine the necessary approaches to get things done. Offers good judgement about which creative ideas and suggestions will work; can facilitate effective brainstorming, can project how potential ideas could play out in the marketplace. Create New & Different: Ability to recognize the next great breakthrough. Is creative, a visionary, and can create and bring exciting ideas to market. Action Oriented: Enjoys working hard and is full of energy, steadfastly pushing self and other for results. Can be counted on to exceed goals successfully and is consistently a top performer. Effective project management skills Excellent communication skills to all levels of the organization. Strong interpersonal, verbal and written communication skills. Is clear, concise and persuasive. Experience creating and presenting business proposals, handling objections and overcoming obstacles Strong attention to detail; strong multi-tasking ability as well as ability to manage deadlines in a dynamic, fast-paced work environment. Self-motivated and proactive individual who strives for excellence and continuous improvement. Cross functional leadership and teamwork. Self-confident, verbalizes problem solving skills, demonstrates initiative, manages and motivates team. Integrity and Trust: Is widely trusted, is seen as direct, truthful and can make a case in an appropriate and helpful manner. Must have a can-do attitude and the desire to go above and beyond in all you do!
Benefits:
Medical, Dental and Vision Insurance Company Provided Life Insurance Paid Time Off (PTO) Company-paid short-term and long-term disability 401(k) plans Employer-funded pension plan Tuition Reimbursement
Pay Range
85,000 to 100,000 per year.
About DAP
DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products. DAP is part of RPM International Inc., a $7.3 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services. You will find DAP products in the hands of professional painters, remodelers, builders, and do-it-yourselfers, and in 60,000 retail outlets, ranging from home centers and mass merchandisers to your local hardware, pro contractor channels and paint stores. DAP's eight manufacturing and distribution facilities in the United States of America and Canada service North America and the world. At DAP, we hire the best people and give them a collaborative and rewarding work environment that empowers them to succeed! We support associates in continuous professional growth and collaborate on the steps it takes to get to the next level in their careers. Our associates enjoy a comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more! Learn more about DAP's history, culture and benefits at www.dap.com/careers/
DAP - On the job since 1865.Apply for this ad Online!....Read more...
Marketing DirectorSalary: €100.000 - €120.000 + company perksLocation: Helsinki or LausanneStart: ASAPAs a Marketing and Customer Experience Director you are responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and revenue growth in the QSR sector.This role ensures a seamless customer journey, enhances guest loyalty, and optimizes digital and in-store experiences.As a director you collaborate with cross-functional teams to align marketing efforts with business objectives, ensuring a strong market presence and operational excellence.A little about the role:Marketing Strategy & Brand Management:
Develop and implement marketing strategies to enhance brand positioning and increase market share.Oversee brand identity, ensuring consistency across digital, in-store, and advertising channels.Lead omnichannel marketing efforts, including digital, social media, traditional advertising, and promotions.Manage public relations, sponsorships, and influencer collaborations to strengthen brand credibility.Drive localised marketing campaigns to boost traffic and sales in specific locations.
Customer Experience & Engagement:
Design and execute customer experience strategies to enhance satisfaction, loyalty, and repeat visits.Oversee guest journey mapping to identify pain points and implement improvements across digital and physical touchpoints.Leverage data analytics and customer feedback to personalise experiences and drive engagement.Implement and manage loyalty programs, mobile apps, and CRM initiatives to increase customer retention.Collaborate with operations teams to ensure excellent service delivery and consistent brand experience.
Market Research & Insights:
Analyse market trends, consumer behaviours, and competitor activities to inform marketing strategies.Utilise data analytics to optimise promotions, menu offerings, and pricing strategies.Conduct regular customer satisfaction surveys and implement initiatives based on insights.
Digital & Delivery Growth:
Drive digital transformation initiatives, including online ordering, delivery platforms, and mobile app engagement.Develop targeted digital campaigns to optimise sales through third-party delivery partners and direct channels.Work closely with IT and operations teams to ensure seamless technology integration for customer convenience.
Stakeholder Collaboration & Leadership:
Lead and develop the team of marketing and customer experience professionals.Work closely with cross-functional teams to ensure brand consistency and operational alignment.Present insights and recommendations to the CEO and CFO to drive data-driven business decisions.
Qualifications & Experience:
Bachelor’s or Master’s degree in Marketing, Business, or a related field.10+ years of experience in marketing, customer experience, or brand management within the QSR sector.Proven success in developing and executing high-impact marketing and customer experience strategies.Strong analytical skills with experience in data-driven decision-making.Expertise in digital marketing, CRM, and loyalty programme management.Excellent leadership, communication, and stakeholder management skills.
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Marketing DirectorSalary: €100.000 - €120.000 + company perksLocation: Helsinki or LausanneStart: ASAPAs a Marketing and Customer Experience Director you are responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and revenue growth in the QSR sector.This role ensures a seamless customer journey, enhances guest loyalty, and optimizes digital and in-store experiences.As a director you collaborate with cross-functional teams to align marketing efforts with business objectives, ensuring a strong market presence and operational excellence.A little about the role:Marketing Strategy & Brand Management:
Develop and implement marketing strategies to enhance brand positioning and increase market share.Oversee brand identity, ensuring consistency across digital, in-store, and advertising channels.Lead omnichannel marketing efforts, including digital, social media, traditional advertising, and promotions.Manage public relations, sponsorships, and influencer collaborations to strengthen brand credibility.Drive localised marketing campaigns to boost traffic and sales in specific locations.
Customer Experience & Engagement:
Design and execute customer experience strategies to enhance satisfaction, loyalty, and repeat visits.Oversee guest journey mapping to identify pain points and implement improvements across digital and physical touchpoints.Leverage data analytics and customer feedback to personalise experiences and drive engagement.Implement and manage loyalty programs, mobile apps, and CRM initiatives to increase customer retention.Collaborate with operations teams to ensure excellent service delivery and consistent brand experience.
Market Research & Insights:
Analyse market trends, consumer behaviours, and competitor activities to inform marketing strategies.Utilise data analytics to optimise promotions, menu offerings, and pricing strategies.Conduct regular customer satisfaction surveys and implement initiatives based on insights.
Digital & Delivery Growth:
Drive digital transformation initiatives, including online ordering, delivery platforms, and mobile app engagement.Develop targeted digital campaigns to optimise sales through third-party delivery partners and direct channels.Work closely with IT and operations teams to ensure seamless technology integration for customer convenience.
Stakeholder Collaboration & Leadership:
Lead and develop the team of marketing and customer experience professionals.Work closely with cross-functional teams to ensure brand consistency and operational alignment.Present insights and recommendations to the CEO and CFO to drive data-driven business decisions.
Qualifications & Experience:
Bachelor’s or Master’s degree in Marketing, Business, or a related field.10+ years of experience in marketing, customer experience, or brand management within the QSR sector.Proven success in developing and executing high-impact marketing and customer experience strategies.Strong analytical skills with experience in data-driven decision-making.Expertise in digital marketing, CRM, and loyalty programme management.Excellent leadership, communication, and stakeholder management skills.
....Read more...
